Changing Patterns of Information Seeking Behaviour: A Case Study

Abstract

Information seeking behavior has gained significance, especially after the drastic change in the type of information formats and the way access to them is provided through internet. The convenience, comprehensiveness and authenticity have made increased the popularity of eResources and we see a steady shift in preference for electronic resources. This article explains the preferences of information sources of faculty members at commerce colleges in Mumbai. Information seeking behavior characteristics like time invested, preference for information source formats, satisfaction, primary motivation for information seeking, difficulties in accessing information and the methods used by faculty to overcome them are studied. The authors have also tried to find out the environment that significantly affects the information seeking behavior.